Step into your power with confidence as the strong, complex and always evolving protagonist of your
Bras N Things are on a mission to help women feel empowered and confident in their own skin, embrace their sensuality and feel comfortable to speak more openly about their hopes and desires.
This new campaign is an evolution of Bras N Things’ I Am Many Things brand positioning that launched last year. It builds on our vision to support women to explore their multidimensionality and encourages them to take control and rewrite, reimagine and redefine the story of their life.
Bras N Things has always been about celebrating women and supporting them to express themselves, but this campaign takes that vision to the next level. We are hearing from our customers that they want to step into their power, feel more confident in their skin and take control of their life – and those women were the inspiration behind this campaign. We all have the capacity to be the author of our own story. We have the power to rewrite it, throw in a plot twist or make a fresh start any time.